brand

A brand is a red-hot piece of wood in a fire.

Example: Don't touch that brand!

A brand can be a symbol that means you own something.

Example: What cereal brand do you like?

A brand is a specific type of something.

If you brand someone, you make a mark or a symbol on them by burning them.

Example: Go out and brand all of our cows.

To brand is to label (often someone).